|
歐美地區的網紅現狀分析
剛剛過去的二○一五年，可以被稱為網紅年。許多整型女網紅靠著影視表演、開設網路商店，賺大錢；更有不少網紅成了男明星和高富帥的另一半。近日，著名天使投資人、自媒體丁辰靈寫了一篇文章稱：「創業已死，當網紅才是二○一六年的賺錢大風口，網紅經濟將要大行其道。」
網紅的本質是打造個人IP。IP通俗地講，就是有情感寄託的市場需求。今天，資本遭遇寒冬、實體經濟低迷，創業成本一再攀升，所以說創業的黃金時期，已經一去不復返了！
時勢造英雄，二○○八年做淘寶，二○一三年做微商（編按：利用微信朋友圈發照片、分享進行買賣的模式，台灣可能較習慣使用臉書、Instagram。），二○一六年呢？利用行動網路和社群媒體，快速累積粉絲、吸引注意力，打造個人IP，再吸引投資、團隊，最後套現，這才是一條陽光大道。如今，沒有溫度、缺乏個人形象的品牌，已經吸引不了年輕用戶和消費者。
一線網紅的驚人年收入
二○○四年Facebook等社交平台崛起。二○○七年YouTube推出影片廣告分成計畫：「百分之四十五的收入歸YouTube平台所有，百分之五十五的收入歸視頻內容創作者。」此舉大大激發了網路內容製造者的熱情，網紅開始大量出現。
同時，類似網紅經紀公司的MCN（多頻道網路）也開始崛起，為網紅提供周邊服務，包括持續創造內容、接廣告、媒合品牌等。《每日經濟新聞》的記者注意到，Maker公司是YouTube上最大的內容製作商之一，二○一四年以十億美元的估值被迪士尼併購。
申萬宏源公司認為，美國的網紅經濟更多依靠廣告變現，未來將更加注重發展電商，以及與網紅分享品牌股權。此外，美國十四至十七歲網民使用率最高的前三個社群軟體，分別是YouTube、Facebook和Instagram。
（易佳蓉/製圖）
在歐美，以往高貴冷豔的奢侈品牌越來越傾向於找網紅代言。一線時尚達人的年收入已經高達百萬美元，他們在Instagram上傳一張穿著品牌服飾的照片，就有幾千到幾萬美元的收入。品牌和公關機構不可能忽視網紅們積累的粉絲人氣。
在中國，網路紅人雪梨的服裝淘寶店，每年的銷售額輕鬆過人民幣億元。
（雪梨淘寶店鋪首頁/截圖自淘寶網）
成長於行動網路的新一代網路紅人，正在瓜分品牌的廣告預算和傳統明星的收入…ReadMore
|
Thanks to my father who told me on the topic of this weblog, this weblog
is in fact awesome.
It’s actually a cool and helpful piece of info. I am
happy that you shared this helpful information with us.
Please keep us informed like this. Thank you for sharing.
Thank you, I’ve recently been searching for info about this topic for ages and yours is the greatest I’ve came upon so far.
But, what concerning the bottom line? Are you positive
in regards to the supply?
Heya i am for the first time here. I came across this
board and I find It truly useful & it helped me out much.
I hope to give something back and help others like you helped me.
Greetings! This is my first comment here so I just wanted to give a quick shout
out and tell you I genuinely enjoy reading through your articles.
Can you suggest any other blogs/websites/forums that deal with the same topics?
Appreciate it!
Link exchange is nothing else but it is only placing
the other person’s webpage link on your page at suitable place
and other person will also do same in support of you.
Have you ever considered writing an ebook or guest authoring on other
websites? I have a blog based upon on the same topics you discuss and would really like to have you share some stories/information.
I know my readers would enjoy your work. If you are even remotely
interested, feel free to shoot me an e mail.
I am in fact pleased to read this webpage
posts which contains lots of helpful data, thanks for providing these data.
Way cool! Some extremely valid points! I appreciate you penning this write-up plus
the rest of the site is extremely good. y2yxvvfw cheap flights
Hey there, You’ve done a fantastic job. I’ll certainly digg it and personally suggest to my friends.
I’m confident they’ll be benefited from this web site. y2yxvvfw cheap flights
Wonderful, what a blog it is! This weblog provides helpful information to us, keep it up.
Pretty section of content. I just stumbled upon your website and in accession capital to
assert that I get actually enjoyed account your blog posts.
Anyway I will be subscribing to your augment and even I achievement you
access consistently rapidly.